Preserving Legacies Through Compassionate, Tailored Memorial Experiences

Eternity Holdings Group

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Our Mission

Our mission is to become the nation's leading funeral home network - providing peace of mind to funeral home owners seeking to transition their business, combining rapid growth with a dedication to maintaining the legacies and communities they have nurtured.

Our Team

An experienced board of directors and management team bringing +235 years of collective experience, completing over +400 transactions valued over +$205 billion, several exits, and +7 IPOs. Our experience includes creative financing, cross-border transactions across North America and Latin America, industry consolidations, sales and marketing, operations, supply chain, merchandising, accounting, legal, and launching and scaling 12+ companies via acquisition.

Chairman Of The Board: As a Serial Entrepreneur, Nick Deeter brings more than 40 years of business leadership and healthcare industry experience. In 2017, Mr. Deeter started WishBone Medical, the first pediatric orthopedic company to provide implants and instruments in a sterile kit for children with orthopedic issues. Prior to WishBone Medical, Mr. Deeter was Chairman and CEO of Nextremity Solutions, which was recently sold to Medartis. In 2006, Mr. Deeter founded OrthoPediatrics, Corp., the first orthopedic company to focus solely on pediatric orthopedics which now trades on the NASDAQ under the symbol KIDS. Mr. Deeter’s distinguished orthopedic and medical device career began at Zimmer, Inc. and includes more than four decades of executive leadership positions for other well‐respected medical organizations.


During his successful career, Mr. Deeter has been instrumental in making dozens of acquisitions, exceeding a billion dollars in stock and capital.


Twice, Mr. Deeter was recognized by the Kosciusko Chamber of Commerce as the “Entrepreneur of the Year.” He was further recognized as the E&Y Midwest Entrepreneur of the Year in 2020. He was also named by OrthoStream as the “Undisputed Pioneer of Pediatric Orthopedics” and “Mr. Orthopedics” by Orthopedics This Week.


Chief Executive Officer: John J. Haley is the former CEO of Willis Towers Watson.


He joined the company in 1977 and throughout his career served in a variety of roles including consulting actuary to several of the company’s largest clients, manager of the Washington, D.C. consulting office and leader of the global Retirement practice. John was named CEO in 1998. Under his leadership, John took the company public and the company has completed three historic mergers, in 2005, 2010 and 2015 which formed present-day Willis Towers Watson. He led the company from $120 million to over $30 billion during his tenure. John also serves on the board of directors of the U.S.-China Business Council and MAXIMUS, and served as a director of Hudson Global, Inc. He is a Fellow of both the Society of Actuaries and the Conference of Consulting Actuaries, and has served as a trustee of The Actuarial Foundation.


Chief Financial Officer: Mr. Kristof has over 25 years’ financial and operations experience in the insurance and financial services industries serving as CFO for various private equity-backed companies and operating companies of public companies. In these roles, Mr. Kristof has worked collaboratively with CEOs and Boards to drive operating performance focused on rapidly scaling revenue and increasing profitability. He has had operational and financial P&L responsibility for businesses as large as $1.0B in revenue and $55M in EBITDA. He has lead teams as large as 135 people that includes all aspects of financial operations and systems, strategic planning and budgeting, capital management, financial planning and analysis, investments, pricing and credit underwriting. His teams have prepared all the US GAAP and statutory filings that are filed with the relevant regulatory agencies. Mr. Kristof’s background would qualify him as a financial expert. 


Mr. Kristof has been responsible for leading Amalgamated Life through a consistent revenue growth period by leading new product development, strategic partnerships, and geographic expansion. In addition, he led the private placement of a $10.0M preferred stock issuance to fund product growth and technology initiatives. While the CFO at Asterisk Financial, Mr. Kristof developed and raised $20M from private equity investors. He also has experience at XL Capital in leading the initial public offering of a $3B (revenue) financial guaranty business. During his career, Mr. Kristof has actively participated in over 20 mergers and acquisitions with an aggregate asset value of over $25 billion. 


Board Member: Cheryl brings over +30 years of experience to the deathcare industry and is currently the Cemetery Operations Administrator for the City of Colorado Springs. 


Prior to joining the City of Colorado Springs, Cherly was a Managing Partner at Carriage Services (NYSE:CSV). She was responsible for the ongoing operations and sales for multiple businesses, managed vendor relationships, and sourced new and innovative products to meet client family needs. Cheryl managed compliance to and resolution for all state and federal legal requirements and issues. She led the sourcing hiring, and training of the best-qualified team members and assisted department managers in leading high-performing teams. 


From 1994 to 2016, Cheryl was a Funeral Director and General Manager at Service Corporation International (NYSE:SCI). She was responsible for the ongoing operations of multiple funeral and cemetery businesses. Also, responsible for the day-to-day operational and sales functions of a high-volume business with sales quota in excess of $3 million annually. In addition, supported with post-acquisition integration of acquired businesses.

Board Member: Michael I. Wirth has been a C-suite executive for over 25 years.  During his career he has led and executed five Initial Public Offerings of newly organized or start-up companies and has raised over $10 billion in equity and debt capital. Mr. Wirth has over 37 years of experience in the financial services and real estate sectors and has managed over $2 billion in real estate debt and equity securities and advised or structured over $100 billion in real estate investments and structured debt products.  Mr. Wirth was the chief financial officer and chief operating officer for Cape Advisor's, Inc., a real estate development company from 2016 until early 2023.  


Mr. Wirth is the founder and president of Quiddity Group LLC, a corporate advisory firm providing real estate and regulatory advisory services to real estate and hospitality entities and financial services enterprises. Since 2010, Mr. Wirth serves as lead independent director on the board of Quontic Bank and serves as the Chairman of its Executive Committee and the Audit Committee as well as its Community Development for Financial Institutions Advisory Board.  


From 1997 to 2000, Mr. Wirth served as a Vice President at CGA Investment Management, a monoline insurer of structured debt and an investor in real estate and asset-backed securities where he underwrote and managed a $1.8 billion portfolio of commercial real estate investments. 


Earlier, from 1983 to 1997, Mr. Wirth was a senior manager with Deloitte LLP and specialized in transaction, valuation and consulting services to the real estate and financial services industries.  Mr. Wirth received a B.B.A. from Georgia State University and is a member of the American Institute of Certified Public Accountants.


Board Member: Jaime Mercado is currently a consultant at Percapita Group Inc., a digital company that offers its customers access to financial services. Previously, Jaime was chief legal officer at Percapita.


Prior to joining Percapita, Jaime was a partner at Simpson Thacher & Bartlett LLP where he worked as a corporate lawyer for nearly 30 years, focusing on public and private sector cross-border corporate finance and business transactions, with particular focus on mergers and acquisitions, capital markets, liability management, project finance, and private equity transactions. From 2010-2012. Jaime was resident partner at the São Paulo office of Simpson Thacher that he co-founded in 2009 with support from the firm’s Executive Committee. Jaime was co-head of the firm’s Latin American practice. 


Jaime represented clients in the U.S. and in Latin America that included debt and equity financings, acquisitions and dispositions, restructurings, privatizations and infrastructure developments. His clients included financial institutions such as Bank of America, Banco BHD, Bradesco BBI, BTG Pactual, Citigroup, Credit Suisse, Deutsche Bank, Goldman Sachs, JPMorgan, HSBC, Itaú-BBA, Morgan Stanley, Santander and UBS. He represented corporate entities in transactions in Latin America that included multinational corporations such as steel manufacturer Gerdau, and conglomerates throughout the Americas in capital markets, credit, project finance and acquisition transactions.


Jaime was regularly recognized as a leading investment lawyer in various legal publications that included Chambers USA: America’s Leading Lawyers for Business, which commented that “he does a phenomenal job representing his clients and is extremely knowledgeable about local issues”. Several of the transactions he led received awards for legal innovation and relevance to the profession and the jurisdictions where they were consummated.


Board Member: John Sentz has more than two decades of work experience in end-of-life and death-care. 


As a Managing Director at Service Corporation International, John managed the market for 18,000 customers, 500+ associates and 75 rooftops. He led the product team that added $37 million in new product revenue and was the off-shore manager for projects that reduced COGS by $18 million.


John served as the Sales Director at Batesville and managed two of the largest national accounts at $140 million and $32 million.


He has also served as COO for CRäKN, a cloud-based SaaS company, that offers patented productivity and case management tools and resources to funeral professionals. John acted as a strategist to help CEO and BOD build a successful and profitable exit strategy, which sold in January 2022.


John is a veteran of the U.S. Army, a returned Peace Corps volunteer and has earned two advanced degrees: an MBA from Indiana Wesleyan and a MPA from the University of Idaho. John is an owner, partner and investor in three death-care related businesses. John has a wide range of U.S. and overseas experience and speaks Arabic.


Founding Director: Nathaniel decided to lead an acquisition program in the deathcare industry after putting a friend and former teammate to rest after a fatal car accident in 2023. His friend was a former firefighter, which required a specialized service. Nathaniel realized that it was one thing to provide a space for mourning, but there was no comparison to creating an experience in which people can connect with each other as well as the loved one they were mourning. He was invigorated by the impact of this tailored experience, which ultimately inspired the desire to build an industry-leading company that raises the standard for customer experiences.


Nathaniel has 4+ years in technology sales, where he sold and prospected C-suite executives down to their department heads. These companies ranged from $25mm - $20b in annual revenue. 


Nathaniel graduated from Wesleyan University with a degree in Psychology. He served as the football team captain and was recognized as an All-NESCAC athlete two years in a row.


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